Next Products Co., Ltd. was founded since 1988, until today that is over 25 years. All this time the company has been holding “customer centered” mindset to respond our customers’ needs and expectations. In order to grow sustainably, besides appropriations towards customers’ need, the company requires 3 continual factors, which are:
1. Building the values in brand
2. Building the values in the process
3. Building the values in people
The factors above are our 'organizational philosophy' that we hold throughout our operation, and they have been shown in our “vision”, which was first created in 2003. After we have hold, reviewed, and adjusted, the vision of our organization until now. The vision of our organization is:
“We want to be leading company that produce and distribute automotive accessories that gain customers’ trust in quality, design, and social responsibility”.
The organization’s vision is agreeable to the standpoint that we hold for doing business, which saying that “we will be a good producer and distributor”. Good producer means our products must have good quality and design. Professional distributor means having effective marketing strategies that can reach to our target and also gaining high market share. Moreover, effectively managed logistic to serve our customers in and on time is very significant. In order to be a top company in the industry that can gain trust from customers, we need to follow other 5 responsibilities, which clearly said.
1. Improve products to have good quality and difference. Create strong brands to gain confidence from customers.
2. Improve distribution channel to be effective and efficient that can reach our target market.
3. Improve and revise working process continuously.
4. Improve human resource to gain quality person.
5. Improve organization continuously to grow sustainably and also taking social responsibility in concern.
The company grows continuously because we attain good support from customers, employees, business partners, and also social and environment. Therefore, we have behaved according to the 5 responsibilities above. Moreover, in term of Corporate Social Responsibility, Next Products has adopted CSR-DIW (ISO-26000), which is a standard of enterprise with social responsibility. The company also received the certification of Thai Labor Standard (TLS 8001-2546) from Thai Department of Labor Protection and Welfare and Business Ethics Standard Test Award from Thai Chamber of Commerce (TCC-BEST Award 2005), as a guarantee of our determination to run business with concern towards society and environment.
The company is medium industry which has commitment in developing human, organizational, and society to have potentiality and strength according to vision and organizational philosophy. Moreover, in order to response customers’ expectations and demands, we have to improve all the time according to the organization’s motto “Make the day better than yesterday”.
Kosol Lertsakdamrongkul
Chief Executive Officer
May 1, 2011